Marketing Mix Example - 1838 Words

1. Read following paragraph and explain the process this firm might go through to reach this specific marketing strategy - how and why this company reach to use this decision. Also explain results this firm may get from using this specific marketing strategy. In addition, recommend any modification of strategy based on SWOT analysis. Bakery chain Tous Les Jours introduces two varieties of Kim Yu-na bread,à ¢Ã‚€Â  named after the popular Korean figure skater. The flavors, chosen by Kim herself, are the sweet potato and cream bread, and the kaya bun. The company said that the proceeds will go to various charities selected by Kim. The bread will be sold nationwide. à ¢Ã‚â€" how this company reach to use this decision they must go through this†¦show more content†¦tous les jours also can increase in sales and proceeds. moreover another sort of breads that they carry make sales more as a synergy effect because the customers who visited dont purchase just one bread.  à ¢Ã‚â€" recommend any modification of strategy based on SWOT analysis. in this case, the objective of marketing strategy is to build good image by SO strategy. I think it is good. but I want to recommend one thing with threat component of SWOT. nowadays most of food industry is forced to open food additives in order to reveal whether some food is good to eat or not. but bread is not mandatory to open their information. I think thats big problem in relation to trend. to remove risk about food problem, to notify this companys food is good and nice hygienically and also to prevent some problems, tous les jours had better choose things which deprive of threat, food-polluted problem. 2. Today we live in an environment of global warming and high oil prices, which demands energy efficiency. Choose any firm which is currently operating in a market, and develop marketing strategy which is applicable to that specific firm in relation with above statement. a. first step : market situation evaluation the customers need is changing into environment-friendly product. that means the customer forces the producer produce cost(energy)-efficient items because the globe grow warmer and warmer and the people are threatened by green houseShow MoreRelatedExamples Of Decisions ( Marketing Mix )870 Words   |  4 PagesExamples of Decisions (Marketing Mix) The main component of the marketing mix is the product. It consists of the services, along with the physical product itself. The company imaging, packaging, and the brand name are all included in this concept. An example of product decision in this particular case study is the variety of cookies that are provided: The Girl Scouts will also be asking certain troops to reduce their cookie lineups to six varieties. The top six selling cookies--Thin Mints, Do-si-dosRead MoreMarketing Mix Essay examples1043 Words   |  5 PagesMarketing Mix MKT 421 Tyson Foods promotes several different types of food in the food chain industry. They are ranked 96 in the Fortune 500 in America’s largest corporations. Tyson’s produced poultry, beef, and pork, as well as providing the previous to several chain stores to use products. From McDonald nuggets to the Subway sandwich, Tyson is one of the largest poultry processing plants in the country. Tyson also distributes bag in bag products to stores which include Sam’s and Wal-Mart storesRead MoreMarketing Mix Essay example1473 Words   |  6 PagesMy Marketing Mix I am now going to create a marketing mix for my chosen product using the 4 Ps, Product, Place, Price and Promotion. Product The product I will be re-launching is the Cadburys Double Decker bar with less calories than a traditional bar. This new re-launch of a chocolate bar will be a limited edition chocolate bar. The idea being limited edition is to make a substantial profit in a short period of time. Although the product will say limited edition I aim to keep theseRead MoreMarketing Mix – Literature Review and Company Example5234 Words   |  21 PagesDiploma in Sales Marketing - 66th Intake Module DSM 101-Marketing Principals Marketing Mix – Literature Review and Company Example Lecturer: Thomas Lim Team Members:Christopher Mark Charlton (team leader) Gary Chow Hock Meng Andrew Peter O Lai Wohlstand Cheah Rong Jin We declare this report is XXXXX words in length 1 Table of contents Introduction to the Marketing Mix 4Ps ~ page number 3 Marketing Mix 4Ps Place Literary Review Company Example of Marketing Mix 4Ps Place – Ritchie Bros.Read MoreMarketing Mix1491 Words   |  6 PagesMarketing Mix MKT 421 Marketing Introduction Companies today try their best to continue to keep up with the changes of services, products and technology. Companies rely on their abilities in marketing to keep consumers interested in their products and services. The success of a company may rely on the company’s marketing performance. Marketing planning starts by thinking of the targeted audience needs, strategies, and the development of the products and or service needed. DevelopingRead MoreMajor Pricing Strategies1486 Words   |  6 Pageselements  that  determines a firms market share and profitability, although in recent decades non-price factors have gained increasing importance.   --Price is  the only element in the marketing mix that produces revenue and the most flexible marketing mix elements. --Price is  the number-one problem  facing many marketing executives. Smart managers treat pricing as a key strategic tool for creating and capturing customer value. --As a part of company s overall value proposition, price  plays a key roleRead MoreEssay about Marketing Mix of the Berocca1345 Words   |  6 Pages1.0 Abstract In this report, the aim was to analyze the marketing mix of Berocca according to our group’s survey and questionnaires. Marketing mix includes product, price, place and promotion. In terms of the survey and questionnaires, some results were givens and analyzed. In addition, some personal suggestion will be presented. 2.0 Introduction Berocca is a brand of effervescent drink and vitamin tables, the tables contain comprehensive vitamin B group and vitamin C. At first, Berocca wasRead MoreFlight Centre1695 Words   |  7 Pagesfindings: 1. Wide gap in the revenue growth of high and low performing stores. Difference in revenue growth of highest to lowest performing stores in last six months showed a huge variance. 2. Inconsistent customer experience across stores. The marketing metrics provided in the case study reveals that customers are treated differently in various Flight Centre stores. The company does not have organization level guidelines for their staff for customer handling. 3. Lack of commitment towards the visionRead MoreMkt421 Marketing Mix1094 Words   |  5 Pagesof Phoenix MKT421 - Marketing Mix The marketing mix is comprised of four basic marketing strategies. The four strategies, which include product, place, price, and promotion, involve the decisions that a business must make to succeed. The marketing mix is reliant on how clear and defined the business’ target market is and how well the company directs the strategies towards its targeted market (Glenco McGraw-Hill, 3rd Edition). This paper will further define marketing mix, the four strategiesRead MoreIncreasing Competition Between Low Cost Carriers1679 Words   |  7 PagesSingapore Airlines. Is has been a raising star in the LCC industry, thus makes me interested in analyzing their marketing strategies, find out that whether only the marketing mix contributes to their success, or there are some other factors effecting. The following paragraphs will analyze Scoots’ marketing mix in advance, and then move forward to some other success factors. Marketing Mix The core value customers get from taking an airplane is the service of traveling or transportation. As a traditional

The Domestic Violence Survivors And Their Effects On Children

Abstract: There are certain vulnerabilities that leads to a person’s decision to live with the physical and mental abuse that takes place among male and female dating partners, same sex partners, and married couples. During this research, I was able to relate to how these vulnerabilities ultimately lead to many of the domestic violence survivors’ decisions to stay in their abusive relationships. Thesis: There are contributing factors such as cultural norms, or risk factors such as, how you were raised, and different vulnerabilities, that contribute to the likelihood of someone becoming involved with, and staying involved with someone who mentally and physically abuses them. When these risk factors interact with other factors such as, witnessing abuse as a child, it can increase the chances of negative outcomes such as, staying in an abusive relationship, greatly for some individuals. When trying to figure certain behaviors or patterns in people we often wonder about things that may have taken place in their childhood. When looking at domestic violence, researcher have fond that there certain risk factors that can lead someone ending up in a violent relationship, and staying. In my research I found that, â€Å"Risk factors are not direct causes of negative outcomes for individuals; however, when risk factors interact with one another, they can increase the likelihood of adverse or negative outcomes for an individual. Individual risk factors include having divorced parents, havingShow MoreRelatedDomestic Violence And Other Lifetime Disturbance1590 Words   |  7 PagesDomestic violence and other lifetime disturbance can have significant mental health effects. Although symptoms often recover or decline with increased safety and social support, maltreatment may sometimes have longer-term health and mental health effects. The disturbing effects of abuse can affect a n individual’s ability to access safety, restore from trauma, and to pursue lifetime goals. In addition to that, living with mental health disorders or addiction upsurges a person’s risk of experiencingRead MoreDomestic Violence And Building A Community Free Of Abuse1711 Words   |  7 PagesBetween Friends, is a nonprofit agency dedicated to breaking the cycle of domestic violence and building a community free of abuse. In 1986, Between Friends was founded by volunteers from the National Council of Jewish Women and the North Shore Junior League of Evanston as a small grant making body dedicated to raising funds for local domestic violence programs. The clear disparity between the growing numbers of domestic violence victims needing help and the limited programs available to assist themRead MoreThe Long Term Effects Of Child Maltreatment On Adult Survivors898 Words   |  4 PagesPREVENTING AND TREATING THE LONG-TERM EFFECTS OF CHILD MALTREATMENT ON ADULT SURVIVORS Child maltreatment is a term that covers a broad spectrum of child mistreatment including, child abuse (physical, sexual, and emotional) and child neglect (emotional and physical). Long term effects of child maltreat vary depending on the severity of the abuse or neglect and the length of time that the child is exposed to the abuse (i.e. if it is a onetime event or ongoing chronic exposure). As Greeson, et alRead MoreUnderstanding the Domestic Violence Epidemic Essay example1561 Words   |  7 PagesDomestic violence is an epidemic in our society with dramatic, negative effects on individuals, families and communities. Domestic violence is a crime that knows no economic, racial, ethnic, religious, age or gender limits. Women who are victims of domestic violence most likely are also victims of sexual assault and, stalking. A domestic violence victim may experience systematic rape in addition to physical and psychological abuse. According to Backman, (p.54) nearly one in ev ery four womenRead MoreThe Dangers Of Domestic Violence Essay790 Words   |  4 PagesTitle: Domestic Violence Specific Purpose: To inform my audience of the dangers of domestic violence and where to get help. Thesis Statement: Domestic violence is a crime that exist in all cultures, races, educational backgrounds and economic levels. Introduction Domestic violence is not just hitting or an occasional argument. It’s a mental abuse of power. The abuser tortures and control the victim by threats, intimidation, and physical violence. Around the world at least oneRead MoreDomestic Violence Is A Serious Social Issue1546 Words   |  7 PagesDomestic violence is a serious social issue, yet often overlooked by society due to insufficient knowledge and misconceptions. It has prevailed for years, and current interventions have not succeeded in eliminating it. One of the biggest myths is that: â€Å"Domestic violence is not common,† while in reality, the number of domestic violence incidents annually ranges from 960,000 to 3 million (Collins et al 169.) According to Maryland Network Against Domestic Violence, it is believed to be the most commonRead MoreDomestic Violence And Its Effects On Society904 Words   |  4 PagesStatistics state, â€Å"One out of every four women will go through domestic violence situations in life. (safehorizon.com) Domestic violence is aggressive behavior towards someone else at home or in a relationship. This can happen at home between spouses/partners or parents and children. Domestic violence should be given more acknowledgment in the media and in classrooms so that people are aware of what is happening. If we do not continue to advocate for victims and educate society, victims will continueRead MoreDomestic Violence And The Silent Epidemic1233 Words   |  5 PagesEvery 9 seconds in the U.S. a woman is assaulted or beaten. Domestic violence is a serious problem not only in the U.S., but across the globe. It is known as the silent epidemic because so many victims, majority women, suffer in silence. According to statistics, 85% of domestic violence victims are women. Additionally, statistics show that one in every four women will experience domestic violence in her lifetime and that an estimated 1.3 million women are victims of physical assault by an intimateRead M oreInterpersonal Violence And Promoting Gender Justice829 Words   |  4 Pagesa New York City nonprofit organization dedicated to preventing interpersonal violence and promoting gender justice. It was founded in 1993 in NYC, and operates at a local level. CONNECT is a leading, non-profit training, educational and advocacy organization dedicated to the prevention and elimination of interpersonal violence. CONNECT’s multi-level approaches deal with both the systemic and individual roots of violence. In order to align with CONNECT’S mission, a major goal includes transformingRead MoreWomen And Domestic Violence : Lauren Lys Essay1699 Words   |  7 Pages Women and Domestic Violence Lauren Lys Eastern Michigan University Abstract Domestic violence, also called intimate partner violence, is a pattern of behavior used to establish power and control over another person through fear and intimidation, often including the threat or use of violence. Statically women are the victims of domestic violence; this has been happening for a long time. In 1994 Congress passed the Violence Against Women Act, for the first time providing recognition

Knowledge Management And Ecommerce Strategy for the Rio Tinto

Question: Discuss about the Knowledge Management And Ecommerce Strategy for the Rio Tinto. Answer: Introduction: In this post globalisation era, due to the growing as well as immense influences of all part of the market as well as the different commercial organisation within it, the knowledge management is becoming one of the main focuses on the management sciences. As contrasted to other managed resources, knowledge is often characterised as the perpetual regenerations so that along with the utilisation, knowledge is produced and helped any business organisation to grow their businesses. On the other hand, e-commerce provides a platform to the businesses to manage that knowledges in an effective manner. This assignment is intended to describe the importance of the knowledge management and e-commerce on the Rio Tinto which is one of the worlds largest mining and metal company. Overview and importance of the contextual factors: As stated by Fernandez-Lopez Corcho (2010), knowledgemanagement is one of the processes for creating, share, utilise as well as manage the information as well as knowledge of any organisation. Knowledge management is one of the multidisciplinary approaches that mainly help any organisation to achieve their organisational objective with the effective utilisation of the knowledge.Knowledgemanagement mainly helps the management of any company to achieve different objective such as improving the performances, achieving the competitive advantage, facilitating the innovation along achieving integration as well as continuous improvement. On the other hand, electronic commerce is the concepts that mainly describe the procedures to buysell or exchange goods and services through the computer networks by including the internet. In the present time, the modern electronic commerce mainly utilises the World Wide Web in at least one of the transaction life cycle though the user also utilises the other technologies such as email. After the globalisation, e-commerce became one of the effective tools that can allow avoiding the geographical barriers (Staab Studer, 2013). E-commerce has a huge range of importance on the conduction of any businesses such as it facilitates the fasterbuying and selling process. It helps any organisation to access their potential customers with more easiness. The initiation costs of the e-commerce business are very less, and in some cases, it is not important to set up a physical company. E-commerce helps any business organisation to increase the quality of services and decreases the operational co sts. However, e-commerce also has some limitation such as the e-commerce site can face the attack from any hacker that may cause harm to the company as well as their customers. E-commerce organisations depend upon the knowledge management system of any company for facilitating their growth, managing the variable costs of the organisation and retaining the customers of the organisation (Sila, 2013). With the help of better and effective knowledge management tools, the e-commerce organisations can expand their businesses with more effectiveness. For example, any company can engage their customers for validating their products so that they can develop an effective catalogue for the company. E-commerce of any organisation recorded the buying behaviour and personal information of the customers when they buy something from the e-commerce site. After that, when any organisation want to know about their customer base then they can gather those data so that they can process that information and knows the requirements of the customers. This analysis can help the organisation to offer a product to the customers according to the previous buying behaviour of the custome rs, which in turns increases the loyal customers bases and improves the organisational performances (Balocco et al. 2010). Knowledge management is one of the continuous processes of the knowledge gathering, transfer as well as the application of the data so that by applying that knowledge, new knowledge can be generated that can help the organisation to understand the customer buying behaviours so that effective strategy can be developed to satisfy their needs. The impact of the contextual factors on the Rio Tinto: E-commerce businesses are underused in the case of the metal and mining sector compared to another sector. The main reason behind that is uniformity of the products comprises of this sector, the predominance of the middle and small, sized companies and the local focuses on the majority of the organisations. For facilitating the buying and selling of the metals from the big metal and mining organisationmainly, B2B e-commerce is utilised (Victor Chenet al. 2013). This is because;metals are not the thing that issold in smaller quantity so that customers cannot buy itdirectly from the organisation through the B2C e-commerce. However, a different business organisation can buy it from the metal and mining organisation and then make it usable to sell it to customers. Therefore, in this context, it can be said that Rio Tinto can utilise the B2B commerce to sell their product among the customers. Effective B2B e-commerce along with the knowledge management solution can help the Rio Tintoto achieve an effective growth, and it also helps the organisation to meet the demand in the market as well as the demand of their customers. Effective e-commerce can help the organisation to identify the demand for different metal that they are generating that can helped them to produce those metal in the highest manner so that all of the market demand can be satisfied. By integrating the enterprise resource planning as well as another back-end system to support business, the B2B e-commerce can provide efficiencies to the Rio Tinto. The organization can build up an effective e-commerce for their organization by which their customers can order metal in online mode, which can help them to store the information regarding the customers automatically so that they can analyze the data in their near future and offer them product with some discounts according to their previous purchase behavior (Choi et al. 2011). This strategy can help the organisation to retain their exciting customer base. An effective B2B e-commerce can help the organisation to get a number of customers because with the help of B2B e-commerce and knowledge management strategy it is possible to make more customer facing catalogue pages according to the requirements of customers. This effective B2B e-commerce strategy can help the Rio Tinto to improve their brand's awarenesss with more effectiveness. Moreover, through the e-commerce, Rio Tinto can easily measure the impact of their marketing campaign that also helped them to develop the effective marketing campaign, which in turns can help to increase their sales (Rainer et al. 2011). Major domestic and international contextual factors and its impact on businesses: When any organisation operates in their home country, then their e-commerce structure became completely different than the e-commerce structure when they started to make their operation in the international mode because of the involvement of the tax rates as well as trade restriction. Along with that, in different countries, the government implements different laws andregulation that must be considered while develops B2B e-commerce businesses (Michaelidou et al. 2011). For example, in order to conduct the trade in the Australia, Rio Tinto should cover the guidelines of the Australian Treasury along with the Australian competition and the consumer commissions for the electronic commerce. On the other hand, in the general mode, Rio Tinto must follow the guideline of the international consumer protection and enforcement network. For expanding the e-commerce business in the other country, it will be effective for the Rio Tinto to follow divisional organisational structure instead of other organisational structure. This is because this organisational structure is effective for the organisation that has a different product line and operates in a different country (Qu et al. 2015). In order to expand the e-commerce business in another country, developing a B2B e-commerce website for the Rio Tinto is not sufficient. Along with that, development of effective supply chainin that country is also necessary. The main product of the Rio Tinto is iron ore, bauxite, copper, aluminium, gold, coal, diamond, uranium, borates etcetera, therefore, to supply this product in another country an effective supply chain need to be created. This is because; metals are very costly in nature so that for avoiding the financial losses, they have to create an effective exporting and importing strategy (Thatcheret al. 2011). In the Australia, Rio Tinto already has an established e-commerce market so that they can easily maintain and improve their businesses by conducting email marketing strategy with the help of knowledge management. In the email marketing, Rio Tinto must provide several offers and discounts for their existing customers according to their previous purchasing history so that they can keep their existing customer base (Hoang et al. 2010). On the other hand, they can expand their market by following an effective entry mode. It is important for the Rio Tinto to attract different business organisation of another country in which they want to expand their businesses so that they can get an efficient market for selling their product. However, to sell the product in another country, exporting is from Australia is not enough, they can create a joint venture with other metal and mining organisation in that country to satisfy the need of the customers (Ranganathan et al. 2011). Conclusions: From the above discussion, it can be said that implementing the B2B e-commerce strategy is not easy, different law and regulation must be maintained for creating an ethical trade. Moreover, in order to attract customers and retain new customers, an effective catalogue of the organisation must be developed in the way so that it can satisfy the need of customers. Along with that, it is important for any organization to implement some proper ecommerce strategy in the home country and different international country so that it can attract customers in both the region. However, implementation of effective ecommerce strategy is not sufficient to attract customers in other country, for creating huge revenue in other country it is important to develop an effective supply chain so that Rio Tinto can make their product easily available to their customers. Recommendations: As Rio Tinto is one of the Metal and mining organization so that in order to increase the number of customers to them it is important to create an effective look and feel in their websites. It is very much important for them to show their actual potential through different images shows in their websites so that it can motivate different business organization to buy metal from them. In order to avoid any kind of issues regarding the hacking and secure the sensitive information, it is very much important Rio Tinto to implement some security mechanism in their websites. Rio Tinto can implement one effective big data analytics tool to analyze the data regarding customers more effectively. Moreover, implementing the big data analytics in the ecommerce websites can help the organization to analyze their sales that helps them to calculate their total percentage of profit so easily and helps them to develop some effective strategy to increase their sales. References Balocco, R., Perego, A., Perotti, S. (2010). B2b eMarketplaces: a classification framework to analyse business models and critical success factors.Industrial Management Data Systems,110(8), 1117-1137. Choi, J., Yi, S., Lee, K. C. (2011). Analysis of keyword networks in MIS research and implications for predicting knowledge evolution.Information Management,48(8), 371-381. Fernandez-Lopez, M., Corcho, O. (2010). Ontological Engineering: with examples from the areas of Knowledge Management, e-Commerce and the Semantic Web. Hoang, H., Tran, P. C., Le, T. (2010). State of the art of semantic business process management: an investigation on approaches for business-to-business integration.Intelligent Information and Database Systems, 154-165. Michaelidou, N., Siamagka, N. T., Christodoulides, G. (2011). Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands.Industrial marketing management,40(7), 1153-1159. Qu, W. G., Pinsonneault, A., Tomiuk, D., Wang, S., Liu, Y. (2015). The impacts of social trust on open and closed B2B e-commerce: A Europe-based study.Information Management,52(2), 151-159. Rainer, R. K., Prince, B., Watson, H. J. (2014).Management Information Systems. Wiley Publishing. Ranganathan, C., Teo, T. S., Dhaliwal, J. (2011). Web-enabled supply chain management: Key antecedents and performance impacts.International Journal of Information Management,31(6), 533-545. Sila, I. (2013). Factors affecting the adoption of B2B e-commerce technologies.Electronic commerce research,13(2), 199-236. Staab, S., Studer, R. (Eds.). (2013).Handbook on ontologies. Springer Science Business Media. Thatcher, J. B., McKnight, D. H., Baker, E. W., Arsal, R. E., Roberts, N. H. (2011). The role of trust in postadoption IT exploration: An empirical examination of knowledge management systems.IEEE Transactions on Engineering Management,58(1), 56-70. Victor Chen, J., Chen, Y., Paolo S. Capistrano, E. (2013). Process quality and collaboration quality on B2B e-commerce.Industrial Management Data Systems,113(6), 908-926.

Equipotential lines Essay Example

Equipotential lines Paper To visualize an electric potential interaction between two electrodes and to sketch the resulting configuration as it creates a 2-dimensional electric field that can be used to map 2-D, equipotential lines. Method: With an electric potential meter (also known as a volt meter or Galvanometer), find points on the paper that have no potential difference between them, where the voltage reads at 0.Using a battery and a voltmeter, take a mapping board, a U-shaped probe, two clear plastic templates, and five different plates of various designs and create a mapping board that will take the design that has been lined up with the screw holes, and connect it to a battery, and using a piece of graph paper, trace the resulting equipotential lines with a design template to provide a frame of reference for the electric field that is being produced for the template. Using the probe, lightly slide it over the board ball end on the underside and connect one lead wire of the voltmeter to it. We will write a custom essay sample on Equipotential lines specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Equipotential lines specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Equipotential lines specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Then connect the other lead (the one besides the black one) to the banana jack numbered E1. As you guide the probe along, without applying pressure, when you find a null point where the voltmeter reads 0 volts, then mark it as it is a point with the same potential as E1. Continue to mark points until you have enough to trace an equipotential line, repeat this from jack E1 through E7. Do this procedure of E1 through E7 for each of the five given plates: parallel plate, two point, point and plate, Faraday ice pail, and insulator and conductor in a field. After getting five separate pages for each plate, add E-field lines to each diagram remembering that electric field lines run perpendicular to the equipotential surfaces and those electric field lines will never cross one another. Make sure to give the direction of your E-field lines and label which pole is positive, and which is negative on the sketches. he reason why equipotential lines near a conductor’s surface are parallel to it is because when there is a charged surface, as it is along the conductor’s surface, it makes it so that the electric field lines go parallel to it. As voltage goes up along the electric field lines, there will always be points that are parallel to these lines at which there is no voltage, or rather the equipotential line shows up perpendicular to the electric field lines. And why are the equipotential lines near the insulator surface perpendicular to the surface? Think of the way a topographical map looks, the steeper a hill the more the lines will indicate that it is so, just like with equipotential lines, the â€Å"steeper† the voltage is near an insulator, the more the equipotential lines will show up as going perpendicular to how the electric field lines are going. For the parallel plate and two point examples, when the lines had less distance between them, the electric field strength was constant, but as the lines grew apart, the electric field strength went down and subsequently so did the equipotential lines distance from each other increased because there was a less steep gradient of voltage value. This lab provided a visualization of the way electric field lines behave around insulators and conductors, as well as how their being perpendicular or close together indicates the surrounding voltage and direction of equipotential lines. Basically a charged surface is connected to an electric field which is shown by the lines that are perpendicular to that charged surface. The voltage â€Å"slope† if one can visualize it that way (like in the topographical map) is corresponding to these lines. Each line indicates that there will be points that will pop up as the same potential, and hence why there ends up being equipotential when the voltage goes to zero, and this is when all these points are at ninety degrees or perpendicular to the force lines. And then when there are lines of equipotential, just like with the topographical map, the closer the line are to each other (the more â€Å"squished together† they are), the steeper the voltage â€Å"slope† or voltage gradient will end up being. And if the voltage gradient is more sloped or steeper than the insulator can stand, then the insulator will break down (think of how lightning has to break down the insulator that the Earth’s atmosphere has that would inhibit anything less than a huge amount of voltage between opposite charges).